in Direct Mail
THE RESULTS ARE IN|
Direct Mail Delivers Best B-to-C ROI
According to Target Marketing's 2012 Annual Media Usage Survey to 19,600 of its print magazine subscribers who have opted to receive emails, direct mail delivers the best ROI in both B-to-C customer acquisition and retention.
Remember, Return-on-Investment (ROI) is defined as the best return, i.e. revenue divided by cost of acquisition. We found it impressive that even when you factor in print's higher cost per unit than email, a majority of readers found its ROI highest when compared with other marketing approaches that have a lower unit cost.
Among B-to-B marketers, print did well, as well, with respondents indicating print had the second highest ROI behind email.
Read the Article
You can find the article with the full results here.