Facebook Plans Mobile Ad Network
Facebook is taking a page from Google as it targets the red-hot mobile advertising space.
The company is planning a mobile-ad network that will access its vast user data to target ads on other services.
According to the Wall St. Journal, the network will let advertisers place ads on a range of mobile apps and games, targeting people who provide Facebook with their actual identities.
Many companies provide similar services, but Facebook could quickly dominate the space because its more than one billion users tell Facebook so much about themselves, be it their age, gender and interests.
The network could boost Facebook's revenue while establishing it as a key player in the mobile ad space, similar to the role Google plays between web sites and advertisers.
Facebook's profit nearly tripled on a 72% increase in first quarter revenue, surpassing Wall Street expectations.