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DEEPER INTO LINKEDIN
Eight Good Ideas to Leverage LinkedIn
LinkedIn is the professional social networking site. With over 275,000,000 worldwide users, it's clearly the number one social networking site oriented toward the business workplace.
Like many sites, there are a number of powerful features that most people either under-utilize or simply do not know about. We thought you might be interested in eight examples of little-used LinkedIn features.
1. Reimport your contact list. LinkedIn's user base has grown tremondously over the past few years. If you joined more than a year or two ago, consider re-sending the mass email invitation to your contact list. We joined a few years back and did this today. 553 new emails were sent based on members who weren't in LinkedIn when we joined. It's an easy way to expand your list of connections.
2. Build your resume from your profile. If you keep your LinkedIn profile up to date and need to create a current resume, give LinkedIn's Resume Builder a try. It's pretty cool, supporting multiple templates and letting you fill in any blanks that may arise.
3. Connect to people you may know. The People You May Know feature uses LinkedIn's proprietary algorithm and takes into account factors such as your existing network, past workplaces and where you've gone to school to produce a categorized portfolio of potential contacts.
4. Curious about whether a LinkedIn Group is for you? Make your decision after checking out the Group's "Statistics". Find this by navigating to the "More..." tab in the Group's menu, then selecting "Group Statistics." Here, you'll find information such as the group's demographics (including the members' seniority), function, location and industry; growth statistics (including new members); and activity details, such as how many jobs were posted and how often members start discussions.
5. Browse profiles anonymously. If you don't want others to see information about you when you look at their profile, navigate to your settings page and click the link for "Select what others see when you've viewed their profile." Then in the form select the appropriate option: either anonymous profile characteristics or anonymity. Then click "save changes."
6. Visualize your network with InMaps. InMaps is an interactive, visual representation of your professional network that helps you better "understand the relationships between you and your entire set of LinkedIn connections," according to LinkedIn.
7. Get introduced. You can search your connection's connections by keyword, which is super cool. You will only get first level results (shared connections) on the home page, but all you have to do is click on the advanced search link to see second, third and group members.
8. CRM integration options. If your organization uses a CRM tool like salesforce.com, LinkedIn now offers tight integration with the two systems. Take advantage of the integration as you manage your sales prospects and active accounts.