in Direct Mail
Thinking Outside the Box
We saw this list recently at directmarketingIQ.com, and agree that in many instances, these strategies will help your postcard stand out.
GOING ON 50, THIS CORVETTE HAS BEEN AROUND A LOT LONGER, YET IT STILL BLOWS THE DOORS OFF A VOLT. A LOT LIKE PRINT, DON'T YOU THINK?
While postcards are faster, easier and less costly to produce than other mail formats, they can be very expensive if they don't produce results. Here are 15 tips for making sure yours stand out and generate response, whether it's a click, call or store visit.
8. The Unexpected
9. Picture Postcard
10. Short Copy
11. Eye Flow
12. Get Over It
Remember, it's not just another postcard. It's your direct marketing piece responsible for generating response.